The make-up guru gives his tips on how to lift your face with products you likely already have
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A facelift (rhytidectomy) is a cosmetic surgery to lift and pull back the skin on the face, which makes it tighter and smoother and improves the overall appearance of your face. However, in the US, a traditional facelift procedure costs, on average, between US$8,000 and US$25,000 or more, depending on the doctor and location. That does not even take into consideration the necessary after-care, medications, and loss of work and recovery time. Ouch! We feel your pain.
Even if you are contemplating surgery or other æsthetic procedures, there are several tips that make-up artists utilize to lift your facial features with just make-up. And since many of us apply make-up daily, why not employ some easy techniques for a natural lifting effect, minus the pain and suffering?
Renowned international make-up expert Wayne Goss, who boasts over 4 million subscribers and over 578 million views on YouTube, shares several effective ways to lift the face using products that are already in your make-up bag.
Apply blusher to the high points of your cheekbones
By applying blusher to the highest points of your cheekbones, rather than all over your cheek, it should give the impression that your facial features are higher than they are. ‘A common tactic that I highly do not recommend would be to apply blusher to your face as you smile. Anything that goes up, eventually has to come down, and therefore will actually drag your facial features down rather than raise them. This is why ensuring that your blusher is only on the high parts of your cheekbones will make sure that your cheeks look raised.’
Apply highlighter subtly above the brow
‘Using your ring figure or a highlighter brush, such as one from my new range, the White Gold Collection, to apply highlighter just above the arch of your brow is a shortcut to lifting your facial features. This highlighter technique aims to lift your brow and facial features visually, giving off the impression that your features are more lifted than they are. Highlighter in the right places really do give the face an extra glow and always looks beautiful when done correctly.’
Reverse contouring
The clue is in the name—it’s the opposite of contouring. It works as a simpler process to raise your facial features and give your face a slimmer look. ‘This process works by applying concealer in a few specific places on your face and then blending it out, rather than applying contouring shades on your skin. Some of the key places to apply concealer includes under your eyes, where it’ll lift and brighten the under eye area, and on your cheekbones, that will lift the entire face. Just ensure that you’re using the right colour concealer to match your skin tone; nothing too dark, and nothing too light. Make-up isn’t meant to be seen, and is meant to be subtle.’
Wayne Goss is an English make-up artist, YouTube personality and entrepreneur. Best known for his Wayne Goss channel on YouTube, he is the creator and owner of the eponymous make-up brush line launched in September 2013.