While women have shaped their eyebrows for thousands of years, social media have pushed the service into the limelight. As people see videos and beautiful brows online, they crave the same styles. In fact, according to IBIS World, it is estimated by the end of 2024, there will be US$130 million in brow services performed in the USA alone. So what can we expect on the brow trend horizon for 2025?
‘Having beautiful eyebrows stands out,’ says Katie Crecion, master æsthetician and founder of Kiki House of Beauty in Westlake Village, Calif. ‘If you want to look good and feel good, don’t overlook the power of having beautiful eyebrows. Some great trends are emerging for the coming year that you won’t want to miss out on.’
Women shape their eyebrows for a variety of reasons, including to help create a more defined look, hide flaws, help frame the face, and add definition. The way eyebrows are shaped can transform one’s look, hide flaws, look younger, accentuate the eyes, and more. No matter what reason someone is opting to have it done, it’s a good idea to know what is in style.
These are the exciting brow trends to watch and ask for in the New Year.
Founded by æsthetician and celebrity brow stylist Katie Crecion, Kiki House of Beauty (KHB) delivers professional-quality beauty solutions that make everyday care accessible for all. With over 25 years of experience, Crecion has worked with leading figures in the beauty industry and is renowned for her expertise in eyebrow shaping, waxing, and micro-blading at her salon. KHB is closing the gap between professional-grade products and DIY beauty, empowering consumers to achieve salon-quality results at home.