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Brow trends taking shape in the New Year

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While women have shaped their eyebrows for thousands of years, social media have pushed the service into the limelight. As people see videos and beautiful brows online, they crave the same styles. In fact, according to IBIS World, it is estimated by the end of 2024, there will be US$130 million in brow services performed in the USA alone. So what can we expect on the brow trend horizon for 2025?

‘Having beautiful eyebrows stands out,’ says Katie Crecion, master æsthetician and founder of Kiki House of Beauty in Westlake Village, Calif. ‘If you want to look good and feel good, don’t overlook the power of having beautiful eyebrows. Some great trends are emerging for the coming year that you won’t want to miss out on.’

Women shape their eyebrows for a variety of reasons, including to help create a more defined look, hide flaws, help frame the face, and add definition. The way eyebrows are shaped can transform one’s look, hide flaws, look younger, accentuate the eyes, and more. No matter what reason someone is opting to have it done, it’s a good idea to know what is in style.
 
Photo courtesy of Freepik
 

These are the exciting brow trends to watch and ask for in the New Year.

  • Feathered and fluffy brow lamination. More people will opt for feathered, fluffy brows, achieved through micro-blading. Not only do more people prefer the look, but it will be longer-lasting than lamination, which uses a chemical treatment and only lasts for a short time.
  • Lightened brows to soften the face. No matter what one’s natural colour is, brows can be lightened to give the face a more natural and softer look. This option is popular for matching a new hair colour, making a statement for special occasions, and creating a more natural look.
  • Brow and skin tinting. This option is becoming more popular because it helps to keep shape, and there is less need to fill in. The new version will offer a more defined look. Once completed, the face will have a softer, more natural, beautiful look.
  • Micro-filling. This is a simple practice that allows people to use a pen to add hair strokes to their brows rather than powder or pomade. It creates a beautiful and natural look and can be done on the go by anyone.
  • Founded by æsthetician and celebrity brow stylist Katie Crecion, Kiki House of Beauty (KHB) delivers professional-quality beauty solutions that make everyday care accessible for all. With over 25 years of experience, Crecion has worked with leading figures in the beauty industry and is renowned for her expertise in eyebrow shaping, waxing, and micro-blading at her salon. KHB is closing the gap between professional-grade products and DIY beauty, empowering consumers to achieve salon-quality results at home.
     


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