On the eve of Coachella 2024, tanning body care line Dolce Glow brought a taste of the annual music festival’s sideshow to a private home within a hidden, hill-straddled enclave in Los Angeles’ Woodland Hills neighbourhood. Those who have attended the festival in the past could see the Dolce Glow in the Desert event as a dress rehearsal for the concert.
Even with the mansion’s lush landscaping, all the Coachella accoutrements were in place. Bling and boho intermingled seamlessly providing a taste of what the actual experience was like. However, for some invitees, the evening was like stepping back in time to early 2000s–the golden age of the pre-awards’ show gifting suite. Themed events planned with creativity and attention to detail. It was good products, good vibes, great food, complimentary beauty treatments, and everybody in a good mood.
Attendees took part in pre-festival self-care services such as spray tans and massages along with a gifting suite of desert essentials and fashion from Rare Beauty, Emi Jay, Stoney Clover Lane, Tower28, Elemis, Divi, SLMD, BeautyBio, Mara Beauty, JLuxlabel, and more. Notable guests at the LA event included beauty industry pros, veteran lifestyle journalists, and social media influencers such as Loren Gray, Jaclyn Hill, and Lilah Gibney.
Dolce Glow also shared an exclusive first look at their latest product, the Contour Self-Tanning Sculpt + Glow, a three-in-one cosmetic that contours, illuminates, and tans. The clean beauty innovation is additionally available for purchase at Nordstrom.
